Google AdSense is used by small to medium sized websites. The data in the table below is taken directly from bannerTag.com website. Keep in mind that CPM’s will vary site site by site. The influencing factors are for Google AdSense CPM: who are the visitors, the quality of visitors, click through rate, viewability of the ad and where the user is coming from (country). This is the reason these columns are included in the data sheet – to understand how CTR and viewability can influence the CPM. The higher CTR and viewability is the higher CPM is.
The data in the table is for valuation purposes. It will not reflect how your website will perform but it gives an indication of what the CPM are in each country and can be used for comparison purposes.
Wish to see what the rates were last year? Check out Google AdSense CPM Rates 2019.
If you wish to take your website to the next level we would recommend trying out some of the top AdSense alternatives out there. Many of these monetization platforms use header bidding solution and can generate greater revenues if set up correctly.
Google AdSense CPM Rates 2020 by Countries
| Country | AdSense Impression CPM/RPM USD | AdSense CTR % | Viewability % |
| Afghanistan | 0.12 | 0.45% | 40.26% |
| Albania | 0.1 | 0.36% | 50.01% |
| Algeria | 0.08 | 0.36% | 46.76% |
| American Samoa | 0.15 | 0.31% | 47.88% |
| Andorra | 0.13 | 0.23% | 44.59% |
| Angola | 0.12 | 0.38% | 48.61% |
| Anguilla | 0.19 | 0.37% | 49.15% |
| Antarctica | 0.06 | 0.00% | 54.55% |
| Antigua and Barbuda | 0.19 | 0.54% | 47.92% |
| Argentina | 0.11 | 0.25% | 47.20% |
| Armenia | 0.09 | 0.26% | 50.60% |
| Aruba | 0.18 | 0.22% | 50.96% |
| Australia | 0.46 | 0.12% | 51.67% |
| Austria | 0.36 | 0.16% | 48.69% |
| Azerbaijan | 0.08 | 0.26% | 44.72% |
| Bahrain | 0.23 | 0.25% | 47.03% |
| Bangladesh | 0.11 | 0.33% | 49.54% |
| Barbados | 0.13 | 0.21% | 51.08% |
| Belarus | 0.08 | 0.15% | 49.48% |
| Belgium | 0.35 | 0.15% | 54.94% |
| Belize | 0.16 | 0.36% | 46.74% |
| Benin | 0.14 | 0.40% | 50.05% |
| Bermuda | 0.17 | 0.23% | 51.57% |
| Bhutan | 0.12 | 0.76% | 55.10% |
| Bolivia | 0.11 | 0.36% | 47.77% |
| Bosnia and Herzegovina | 0.07 | 0.17% | 50.94% |
| Botswana | 0.15 | 0.29% | 32.71% |
| Brazil | 0.2 | 0.23% | 47.87% |
| British Indian Ocean Territory | 0.11 | 0.27% | 57.88% |
| British Virgin Islands | 0.27 | 0.50% | 48.23% |
| Brunei | 0.28 | 0.20% | 49.13% |
| Bulgaria | 0.11 | 0.19% | 51.76% |
| Burkina Faso | 0.14 | 0.75% | 57.77% |
| Burundi | 0.15 | 0.76% | 51.13% |
| Cambodia | 0.14 | 0.40% | 43.06% |
| Cameroon | 0.13 | 0.48% | 55.49% |
| Canada | 0.49 | 0.11% | 52.51% |
| Cape Verde | 0.14 | 0.53% | 53.07% |
| Caribbean Netherlands | 0.14 | 0.36% | 57.50% |
| Cayman Islands | 0.3 | 0.20% | 50.00% |
| Central African Republic | 0.12 | 0.71% | 49.14% |
| Chad | 0.17 | 0.58% | 47.32% |
| Chile | 0.19 | 0.28% | 48.28% |
| China | 0.1 | 0.33% | 50.17% |
| Colombia | 0.13 | 0.33% | 46.56% |
| Comoros | 0.13 | 0.63% | 52.69% |
| Cook Islands | 0.15 | 0.67% | 54.60% |
| Costa Rica | 0.19 | 0.28% | 46.81% |
| Cote d’Ivoire | 0.15 | 0.46% | 59.36% |
| Croatia | 0.11 | 0.17% | 48.84% |
| Curacao | 0.16 | 0.35% | 51.89% |
| Cyprus | 0.14 | 0.16% | 43.57% |
| Czechia | 0.17 | 0.15% | 50.86% |
| Democratic Republic of the Congo | 0.15 | 0.47% | 52.09% |
| Denmark | 0.28 | 0.15% | 48.76% |
| Djibouti | 0.11 | 0.40% | 54.62% |
| Dominica | 0.16 | 0.39% | 44.82% |
| Dominican Republic | 0.16 | 0.42% | 47.32% |
| Ecuador | 0.13 | 0.33% | 46.27% |
| Egypt | 0.1 | 0.21% | 51.07% |
| El Salvador | 0.13 | 0.40% | 47.68% |
| Equatorial Guinea | 0.12 | 0.45% | 44.31% |
| Eritrea | 0.14 | 0.86% | 47.43% |
| Estonia | 0.22 | 0.14% | 50.80% |
| Eswatini | 0.15 | 0.53% | 48.58% |
| Ethiopia | 0.14 | 0.66% | 40.10% |
| Falkland Islands (Islas Malvinas) | 0.09 | 0.23% | 47.75% |
| Faroe Islands | 0.13 | 0.25% | 52.62% |
| Federated States of Micronesia | 0.12 | 0.61% | 46.78% |
| Fiji | 0.16 | 0.32% | 45.47% |
| Finland | 0.35 | 0.14% | 48.65% |
| France | 0.28 | 0.15% | 59.87% |
| French Guiana | 0.19 | 0.25% | 61.63% |
| French Polynesia | 0.13 | 0.25% | 60.70% |
| Gabon | 0.11 | 0.39% | 59.88% |
| Georgia | 0.1 | 0.21% | 48.54% |
| Germany | 0.43 | 0.19% | 49.40% |
| Ghana | 0.14 | 0.39% | 42.68% |
| Gibraltar | 0.11 | 0.13% | 63.37% |
| Greece | 0.11 | 0.21% | 41.64% |
| Greenland | 0.15 | 0.25% | 55.37% |
| Grenada | 0.14 | 0.35% | 50.01% |
| Guadeloupe | 0.18 | 0.27% | 60.72% |
| Guam | 0.18 | 0.18% | 50.24% |
| Guatemala | 0.14 | 0.37% | 49.35% |
| Guernsey | 0.16 | 0.27% | 54.87% |
| Guinea | 0.12 | 0.46% | 54.77% |
| Guinea-Bissau | 0.14 | 0.60% | 49.33% |
| Guyana | 0.15 | 0.62% | 46.10% |
| Haiti | 0.09 | 0.48% | 59.97% |
| Honduras | 0.13 | 0.37% | 48.66% |
| Hong Kong | 0.33 | 0.12% | 52.61% |
| Hungary | 0.17 | 0.24% | 41.02% |
| Iceland | 0.22 | 0.12% | 45.27% |
| India | 0.13 | 0.25% | 46.19% |
| Indonesia | 0.12 | 0.32% | 48.69% |
| Iraq | 0.09 | 0.38% | 42.57% |
| Ireland | 0.29 | 0.17% | 51.52% |
| Israel | 0.22 | 0.17% | 47.90% |
| Italy | 0.25 | 0.23% | 49.88% |
| Jamaica | 0.15 | 0.30% | 48.08% |
| Japan | 0.28 | 0.21% | 51.91% |
| Jersey | 0.16 | 0.15% | 54.63% |
| Jordan | 0.12 | 0.29% | 44.98% |
| Kazakhstan | 0.11 | 0.27% | 46.68% |
| Kenya | 0.2 | 0.39% | 42.68% |
| Kiribati | 0.16 | 0.38% | 45.43% |
| Kosovo | 0.09 | 0.29% | 48.77% |
| Kuwait | 0.21 | 0.23% | 45.12% |
| Kyrgyzstan | 0.09 | 0.26% | 44.73% |
| Laos | 0.11 | 0.57% | 40.83% |
| Latvia | 0.3 | 0.39% | 60.22% |
| Lebanon | 0.13 | 0.29% | 47.11% |
| Lesotho | 0.16 | 0.58% | 44.16% |
| Liberia | 0.19 | 0.62% | 45.62% |
| Libya | 0.1 | 0.40% | 47.25% |
| Liechtenstein | 0.26 | 0.09% | 56.97% |
| Lithuania | 0.15 | 0.21% | 50.47% |
| Luxembourg | 0.2 | 0.14% | 52.37% |
| Macao | 0.13 | 0.10% | 51.59% |
| Madagascar | 0.09 | 0.32% | 54.72% |
| Malawi | 0.17 | 0.48% | 43.17% |
| Malaysia | 0.16 | 0.20% | 47.91% |
| Maldives | 0.13 | 0.26% | 50.73% |
| Mali | 0.11 | 0.47% | 56.23% |
| Malta | 0.19 | 0.18% | 48.95% |
| Marshall Islands | 0.11 | 0.35% | 46.02% |
| Martinique | 0.19 | 0.21% | 61.80% |
| Mauritania | 0.1 | 0.77% | 48.75% |
| Mauritius | 0.14 | 0.37% | 51.45% |
| Mayotte | 0.16 | 0.28% | 60.84% |
| Mexico | 0.18 | 0.28% | 44.23% |
| Moldova | 0.09 | 0.10% | 43.94% |
| Monaco | 0.19 | 0.27% | 56.93% |
| Mongolia | 0.11 | 0.35% | 48.63% |
| Montenegro | 0.08 | 0.22% | 50.86% |
| Montserrat | 0.18 | 0.25% | 52.84% |
| Morocco | 0.12 | 0.41% | 45.48% |
| Mozambique | 0.17 | 0.60% | 47.04% |
| Myanmar (Burma) | 0.1 | 0.39% | 45.50% |
| N/A | 0.15 | 0.35% | 50.21% |
| Namibia | 0.18 | 0.42% | 46.17% |
| Nauru | 0.36 | 0.73% | 52.67% |
| Nepal | 0.1 | 0.43% | 46.33% |
| Netherlands | 0.29 | 0.14% | 48.83% |
| Netherlands Antilles | 0.24 | 0.00% | 63.04% |
| New Caledonia | 0.2 | 0.19% | 63.04% |
| New Zealand | 0.41 | 0.11% | 52.97% |
| Nicaragua | 0.12 | 0.45% | 48.49% |
| Niger | 0.11 | 0.77% | 51.68% |
| Nigeria | 0.21 | 0.31% | 39.34% |
| Norfolk Island | 0.23 | 0.00% | 67.39% |
| North Macedonia | 0.09 | 0.26% | 51.86% |
| Northern Mariana Islands | 0.15 | 0.13% | 43.33% |
| Norway | 0.29 | 0.14% | 48.59% |
| Oman | 0.17 | 0.25% | 43.53% |
| Pakistan | 0.11 | 0.29% | 43.92% |
| Palau | 0.15 | 0.49% | 60.31% |
| Palestine | 0.09 | 0.23% | 44.09% |
| Panama | 0.18 | 0.34% | 47.10% |
| Papua New Guinea | 0.2 | 0.85% | 46.51% |
| Paraguay | 0.13 | 0.42% | 47.65% |
| Peru | 0.13 | 0.26% | 47.49% |
| Philippines | 0.14 | 0.24% | 45.61% |
| Poland | 0.19 | 0.24% | 48.23% |
| Portugal | 0.2 | 0.26% | 58.28% |
| Puerto Rico | 0.22 | 0.21% | 49.20% |
| Qatar | 0.2 | 0.26% | 47.89% |
| Republic of the Congo | 0.18 | 0.48% | 54.65% |
| Reunion | 0.13 | 0.19% | 60.64% |
| Romania | 0.15 | 0.25% | 43.93% |
| Russia | 0.15 | 0.20% | 52.05% |
| Rwanda | 0.16 | 0.58% | 41.13% |
| Saint Helena, Ascension and Tristan da Cunha | 0.09 | 0.42% | 52.38% |
| Saint Kitts and Nevis | 0.17 | 0.21% | 52.64% |
| Saint Lucia | 0.12 | 0.26% | 50.41% |
| Saint Pierre and Miquelon | 0.15 | 0.51% | 70.01% |
| Saint Vincent and the Grenadines | 0.13 | 0.30% | 47.41% |
| Samoa | 0.22 | 0.57% | 47.72% |
| San Marino | 0.14 | 0.29% | 53.52% |
| Sao Tome and Principe | 0.13 | 0.53% | 49.69% |
| Saudi Arabia | 0.21 | 0.33% | 43.09% |
| Senegal | 0.11 | 0.49% | 58.96% |
| Serbia | 0.08 | 0.23% | 50.27% |
| Seychelles | 0.12 | 0.29% | 52.03% |
| Sierra Leone | 0.12 | 0.54% | 34.78% |
| Singapore | 0.41 | 0.13% | 49.54% |
| Sint Maarten | 0.18 | 0.31% | 48.46% |
| Slovakia | 0.18 | 0.19% | 48.27% |
| Slovenia | 0.13 | 0.17% | 52.14% |
| Solomon Islands | 0.14 | 0.78% | 47.29% |
| Somalia | 0.14 | 0.44% | 38.21% |
| South Africa | 0.34 | 0.27% | 43.52% |
| South Korea | 0.16 | 0.14% | 49.32% |
| Spain | 0.23 | 0.32% | 44.25% |
| Sri Lanka | 0.09 | 0.29% | 44.99% |
| Suriname | 0.12 | 0.44% | 48.36% |
| Svalbard and Jan Mayen | 0.13 | 0.10% | 43.97% |
| Sweden | 0.31 | 0.15% | 49.88% |
| Switzerland | 0.47 | 0.14% | 52.12% |
| Taiwan | 0.12 | 0.14% | 52.07% |
| Tajikistan | 0.06 | 0.17% | 42.84% |
| Tanzania | 0.2 | 0.47% | 40.89% |
| Thailand | 0.15 | 0.24% | 49.99% |
| The Bahamas | 0.2 | 0.30% | 49.87% |
| The Gambia | 0.13 | 0.53% | 44.01% |
| Timor-Leste | 0.11 | 0.59% | 49.08% |
| Togo | 0.12 | 0.51% | 51.48% |
| Tonga | 0.24 | 0.31% | 45.39% |
| Trinidad and Tobago | 0.13 | 0.27% | 47.49% |
| Tunisia | 0.1 | 0.37% | 46.82% |
| Turkey | 0.09 | 0.24% | 51.32% |
| Turkmenistan | 0.08 | 0.35% | 21.98% |
| Turks and Caicos Islands | 0.22 | 0.41% | 52.09% |
| Tuvalu | 0.33 | 0.00% | 48.16% |
| U.S. Virgin Islands | 0.25 | 0.31% | 50.85% |
| Uganda | 0.22 | 0.52% | 43.05% |
| Ukraine | 0.09 | 0.16% | 48.08% |
| United Arab Emirates | 0.35 | 0.35% | 46.24% |
| United Kingdom | 0.35 | 0.18% | 50.09% |
| United States | 0.68 | 0.13% | 51.71% |
| Uruguay | 0.14 | 0.32% | 47.23% |
| Uzbekistan | 0.1 | 0.40% | 46.72% |
| Vanuatu | 0.23 | 0.30% | 43.94% |
| Vatican City | 0.68 | 0.00% | 21.21% |
| Venezuela | 0.08 | 0.48% | 52.16% |
| Vietnam | 0.1 | 0.22% | 47.66% |
| Western Sahara | 0.09 | 0.44% | 41.77% |
| Yemen | 0.1 | 0.46% | 45.23% |
| Zambia | 0.16 | 0.52% | 42.76% |
| Zimbabwe | 0.15 | 0.44% | 47.40% |
| Total | 0.24 | 0.22% | 49.88% |
