Content creation and marketing can be a highly demanding task, especially when you are doing it all by yourself. It is no surprise then that some businesses outsource their content creation to writing services review sites like the Best Writers Online and Online Writers Rating. However, if you don’t want to go in that direction, you can always automate most of your content creation and marketing tasks to make your life a whole lot easier.
With the vast strides the AI industry has made over the years, it is not surprising that there are a million and one content automation tools out there which could significantly simplify your content creation and marketing activities.
We have listed some great ways to automate the activities you would typically do when creating and marketing your content.
#1. Automate Your Proofreading
An essential part of creating great content is going through it to make sure there are no spelling or/and grammar errors. And before this particular automation tool came along, we could spend a ton of time going through our content with a fine-tooth comb to make sure it was mistake-free.
Luckily for us, with the help of proofreading automation softwares like Grammarly or Prowritingaid, you can now spend less time proofreading content, and more time creating the content.
These two particular proofreading softwares mentioned are both free (although there is a paid pro version), can be added to your chrome as an extension, and each has its own platforms where you can proofread or already created content.
The best part about these tools is that they can identify plagiarism, thus saving you from the embarrassment of putting out duplicated work.
#2. Automate your Emails
Emails you send during your content marketing process can range from complex newsletters to simple ‘thank you for signing up’ emails. Whatever email you need to send to your mailing list, automating them can save you a lot of time and effort.
For example, imagine if you had about fifty people in your mailing list, and you wanted to send every one of them a personalized email with their name on it. This would require you crafting similar emails and changing the name on each one before sending it out. How long do you think you could go on before it became too overwhelming for you?
By using email automation softwares like MailChimp, you not only send personalized emails but also;
- Segment your mailing list
- Carry out A/B testing
- Schedule email newsletters, etc.
And while these are just some things this free mailing software can do(there is a paid version, depending on your business needs), you can explore a whole world of smooth customer engagement via email marketing.
#3. Automate Your Social Media Marketing
Social media marketing is another very essential aspect of your content marketing. However, nowadays, there are so many social media platforms that it can get overwhelming to try and market on all of them.
While some businesses could choose essential social media platforms that align with their business needs to promote their content, it is never too much to take a step further and automate your social media marketing.
Automating things like your content sharing on all your social media platforms, research on the optimal posting time, the proper hashtags to use, etc., can be done with platforms like Sprout Social’s content publishing tool.
This particular social media marketing platform has certain features that let;
- Post your content across your multiple social media platforms
- Schedule content to go out on your social media platforms
- Manage your content on said social media platforms, amongst other things.
#4. Automate Your Mailing List Building
We cannot overemphasize the importance of an email list or sending emails as a business in general. It could be one of the slowest processes any company may have to go through, especially if they have to do it without an automation software like BuzzBuilder Pro.
BuzzBuilder Pro lets you automate this tedious part of your content marketing endeavors, and you can also carry out tasks like;
- testing testing of content and subject lines
- Generating cold email leads
- Crafting personalized cold emails to go out
- Integrating with your LinkedIn account to send out follow up emails
- Notifying you on hot leads you should follow, etc.
While this automation software comes around to about 250 dollars a month, it is well worth the investment for your business needs.
#5. Automate Your Content Workflow
When we stumbled on this particular tool in the early stages of our business, we couldn’t believe it was completely free. IFTTT(If This Then That) is an automation tool with endless possibilities.
What does IFTTT do? IFTTT lets you connect your online services like your social media accounts, WordPress blog, etc. and then set up condition statements that trigger automation.
So, you could connect all your online services to this platform, and set up your conditional statement to say anytime you posted content on let’s say your blog; it immediately shares it on all your online services.
#6. Automate Your Content Monitoring and Analysis
Finally, we have the ultimate content monitoring tool every business needs; Google Analytics.
This utterly free content analysis automation tool;
- Lets you automatically create customized reports on your content
- Sends you updates on the data you want to focus on.
- Helps you identify the content getting the most attention on your platform so you can focus on creating similar contents
- Gives you data-driven information on your engagement and conversion rate to help you drive traffic.
Basically, if you want your content marketing to get to a whole new level, you need to use this automation tool for your business.
Conclusion
Although you can never wholly automate your content creation and marketing efforts; however, thanks to AI, you can use so many automation software in your content creation and marketing to make your life a lot easier. The automation software mentioned here are just a snippet of the many ones available, identify your business needs, and do your research to find one that soothes it.
Author Bio
Aaron Swain is a writing specialist. He is passionate about marketing and SEO. He expands and improves his skills throughout the writing process to help and inspire people.
